Who is Playing Games on Steam?

Defining your target audience

Creating a typical player profile

What does the typical Steam user look like?

  • 49% female, 51% male
  • Average age is 38
  • More than half buy games digitally
  • Average household income is $69k
  • 56% of PC gaming audience
  • Play non-core games
  • Mostly female
  • 24% of PC gaming audience
  • Play core games for less than five hours a week
  • Mostly male
  • 20% of PC gaming audience
  • Play core games for five or more hours per week
  • Mostly male
  • Spend twice as much on games as casual segment
Peak playtime on a Saturday reveals millions of players online.
  • Dota 2
  • Counter-Strike: Global Offensive
  • Team Fortress 2
  • ARK: Survival Evolved
  • Sid Meier’s Civilization V
  • Garry’s Mod
  • Football Manager 2015
  • The Elder Scrolls V: Skyrim
  • Warframe
  • Grand Theft Auto V

It’s a mad world

  • Payday 2
  • H1Z1
  • The Witcher 3
  • Fallout: New Vegas
  • Left 4 Dead 2
  • Saints Row IV
  • Dead Island
  • Arma 2

What about top purchases?

Hours played & games owned

The Steam player profile

  • Male
  • Core gamer, plays PC games for more than 11 hours per week
  • Finds challenges / high difficulty level appealing
  • Achiever, enjoys mastery of a skill or system
  • Enjoys sandbox/open world, content-rich experiences
  • Enjoys realistic or glorified violence (Also, zombies)
  • Enjoys competition
  • Preferred genres: FPS, Strategy, Action/Adventure, Survival, Competitive Multiplayer
  • Moderate spender; will pay for perceived value

Now that we have our Steam player profile, what’s next?

Crafting the Ideal Experience

Live out your Jurassic Park fantasy. RAAAAR!

Continue your research

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Christine Brownell

Christine Brownell

Director of Design @ Media Molecule. Opinions are my own.