Who is Playing Games on Steam?

Defining your target audience

Creating a typical player profile

What does the typical Steam user look like?

  • 49% female, 51% male
  • Average age is 38
  • More than half buy games digitally
  • Average household income is $69k
  • 56% of PC gaming audience
  • Play non-core games
  • Mostly female
  • 24% of PC gaming audience
  • Play core games for less than five hours a week
  • Mostly male
  • 20% of PC gaming audience
  • Play core games for five or more hours per week
  • Mostly male
  • Spend twice as much on games as casual segment
Peak playtime on a Saturday reveals millions of players online.
  • Dota 2
  • Counter-Strike: Global Offensive
  • Team Fortress 2
  • ARK: Survival Evolved
  • Sid Meier’s Civilization V
  • Garry’s Mod
  • Football Manager 2015
  • The Elder Scrolls V: Skyrim
  • Warframe
  • Grand Theft Auto V

It’s a mad world

  • Payday 2
  • H1Z1
  • The Witcher 3
  • Fallout: New Vegas
  • Left 4 Dead 2
  • Saints Row IV
  • Dead Island
  • Arma 2

What about top purchases?

Hours played & games owned

The Steam player profile

  • Male
  • Core gamer, plays PC games for more than 11 hours per week
  • Finds challenges / high difficulty level appealing
  • Achiever, enjoys mastery of a skill or system
  • Enjoys sandbox/open world, content-rich experiences
  • Enjoys realistic or glorified violence (Also, zombies)
  • Enjoys competition
  • Preferred genres: FPS, Strategy, Action/Adventure, Survival, Competitive Multiplayer
  • Moderate spender; will pay for perceived value

Now that we have our Steam player profile, what’s next?

Crafting the Ideal Experience

Live out your Jurassic Park fantasy. RAAAAR!

Continue your research

Suggested Reading

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Christine Brownell

Christine Brownell

Director of Design @ Media Molecule. Opinions are my own.